There’s a part in every girl that makes her feel confident. It may be her ankle in stilettos, it may be the curves in her hips. Her piercing eyes, the flip of her hair. Or even the depth of her mind. She knows it shines. She knows she’s got it going on. The part may get her noticed when she isn’t wearing the jeans. But when she IS wearing the jeans, the package comes together.

We have the opportunity to redefine the word “cruel” to mean the combination of sassy, sexy, independent, confident, yet authentic. Whatever part of her that she owns, we make the jean to complement it. The way her shoulder curves, it’s hypnotic. When combined with the jeans, it’s totally “cruel”. 


Our Jeans. Your body, A Cruel Combination.®

In an effort to describe specific brands to online visitors, Rivertrail borrowed the above exerpt from Cruel Girl, a company of which RiverTrail is a certified retailer. RiverTrail staff cannot be credited for the above exerpt.